The figures represent the percentages of four factors that affect consumer’s decision-making process related to paying a new mobile phone in two countries. These factors are Price, Brand, Design, and friends’ recommendations.
Apparently, Half of the sample confirms that Price plays the most significant role in consumer’s purchasing decisions in country A. Whereas only 10% of people concern about Design as a reference to depend on. In addition, the least factor was the Brand that only 7% of phone market consumers looking for.
In contrast, Country B’s sample shows less sensitivity to the phone’s price with only 9% of people were interested in it. Otherwise, 40 % of people said they are affected by Design itself over other factors such as Brand which were recommended by 19% of people.
However, a third of the sample in each countries concern in their Friends’ recommendations and advice when they decide to buy a new cellular phone.
