It is common for business owners to promote their products in a way to make them seem revolutionary. I believe this is primarily because the current market is extremely competitive, and this is an unfavourable marketing strategy as most of the items are not actually what they originally were promoted to be.
The competition in the business sector is fierce, and wanting an edge over the competitors is understandable. Most entrepreneurs strive to win over potential buyers to pick them over their adversaries. In other words, they would do anything to persuade their target audience that they have a superior product and that choosing them is more cost-effective. For instance, the way Apple promotes its new iPhones every year is remarkable, and how it always attempts to include a new feature that is not found in its biggest opponent, Samsung; in this way, they are a step ahead, and this might be enough to convince potential customers to buy their mobiles.
Although marketing new merchandise as being ground-breaking is considered good to excel over contenders, it is not the best idea to lie and deceive individuals; most of the new products are a scam, and marketers use “trendy” words to attract new customers. Unfortunately, it is quite common to market an item as being “life-changing” even though it is not, and the geriatric population is frequently falling prey to such scams.
this is mainly because there are no regulations regarding fair marketing. For example, pharmaceutical companies promote their new vitamin bottles as ‘anti-aging’ or as diet replacements, none of which is FDA-approved or packed up by scientific studies or clinical trials.
In conclusion, it is acceptable for businessmen to promote their items as radical, honesty should not be omitted. It is understandable that they need to somehow captivate the target audience, misleading and lying to purchasers is unacceptable practice.
